Japanese Copywriting

This one's for writing marketing copy that actually works in Japanese, not just translating English ads. It covers キャッチコピー patterns, landing page structure with 起承転結, and the crucial difference between features and benefits in Japanese context. The best part is the practical stuff: why "ご検討ください" beats "Buy now!", how to write soft CTAs that Japanese audiences trust, and the copy-first product development approach where you write compelling copy before designing the product. It's built on transcreation principles and includes templates for e-commerce, product descriptions using the 6W2H framework, and actual examples of rhythm-based catchphrases. Use it when you need to write for Japanese customers and want to avoid the awkward Western marketing patterns that fall flat.

Install to Claude Code

npx -y skills add ronantakizawa/japanese-copywriting --skill japanese-copywriting --agent claude-code