Offer Validator - Full Guide

Complete guide to validating offers against Hormozi's Value Equation.

Scoring Criteria

Dream Outcome (0-10, Weight: 2x)

Score	Description
9-10	Crystal clear, deeply desirable transformation that speaks to their core pain
7-8	Clear outcome, addresses real desire, but could be more emotionally compelling
5-6	Decent outcome, somewhat vague, or only addresses surface-level wants
3-4	Unclear outcome, feature-focused instead of outcome-focused
0-2	No clear outcome, just a list of deliverables

Red Flags:

"Get access to..." (feature, not outcome)
"Learn how to..." (process, not result)
Vague superlatives ("the best", "amazing results")
No specific numbers or timeframes

Perceived Likelihood (0-10, Weight: 2x)

Score	Description
9-10	Overwhelming proof: specific results, multiple testimonials, clear track record
7-8	Good proof: some testimonials, credentials established, believable claims
5-6	Moderate proof: generic testimonials, some credibility, but gaps
3-4	Weak proof: claims without evidence, vague testimonials
0-2	No proof: just promises with nothing to back them up

Red Flags:

"Results may vary" (without context)
Stock photo testimonials
No specific numbers in case studies
"Trust me" without evidence

Time to Results (0-10, Weight: 1.5x, Inverted)

Score	Description
9-10	Immediate quick wins (24-48 hours) with clear milestones to big outcome
7-8	Results within first week, clear timeline, some quick wins
5-6	Results in 2-4 weeks, some milestones, but waiting period
3-4	Results in 1-3 months, vague timeline, long wait before any wins
0-2	No timeline given, or results take 6+ months with no quick wins

Red Flags:

No timeline mentioned
"Results take time" without specifics
No quick wins or early milestones

Effort Required (0-10, Weight: 1.5x, Inverted)

Score	Description
9-10	Done-for-you, plug-and-play, zero learning curve
7-8	Done-with-you, templates provided, minimal learning, hand-held
5-6	Some effort required, decent templates, moderate learning curve
3-4	Significant effort, must learn and implement, limited support
0-2	High effort, steep learning curve, they do everything themselves

Red Flags:

"You'll learn how to..." (implies effort)
No templates or done-for-you elements
"Self-paced" without support

Bonus Stack (0-10, Weight: 1x)

Score	Description
9-10	Overwhelming stack: 4+ bonuses that each stand alone in value
7-8	Strong stack: 2-3 valuable bonuses that address different needs
5-6	Decent stack: 1-2 bonuses, somewhat useful
3-4	Weak stack: bonuses feel like filler or don't add real value
0-2	No bonuses, or bonuses that are obviously padding

Red Flags:

Bonuses that feel like padding
Inflated bonus values ("$997 value" for a PDF)
Bonuses that duplicate the core offer

Guarantee Strength (0-10, Weight: 1x)

Score	Description
9-10	Performance guarantee with specific outcome, plus bonus if they fail
7-8	Conditional guarantee with clear criteria, or strong unconditional
5-6	Standard money-back guarantee (30-60 days)
3-4	Vague guarantee, restrictive conditions, or hard to claim
0-2	No guarantee, or "all sales final"

Red Flags:

"Satisfaction guaranteed" (meaningless)
Hidden conditions to claim guarantee
7-day or very short guarantee window

Score Calculation

Dream Outcome Score × 2 = ___
Perceived Likelihood × 2 = ___
Time to Results × 1.5 = ___
Effort Required × 1.5 = ___
Bonus Stack × 1 = ___
Guarantee × 1 = ___
─────────────────────────
TOTAL = ___ / 100

Output Template

# Offer Validation: [Offer Name]

## Quick Rating

| Rating | Score | Verdict |
|--------|-------|---------|
| [Grand Slam / Strong / Decent / Weak / Broken] | XX/100 | [One-line summary] |

## Score Breakdown

| Dimension | Raw Score | Weight | Weighted Score | Status |
|-----------|-----------|--------|----------------|--------|
| Dream Outcome | X/10 | ×2 | XX/20 | [Fix/Optimize/Strong] |
| Perceived Likelihood | X/10 | ×2 | XX/20 | [Fix/Optimize/Strong] |
| Time to Results | X/10 | ×1.5 | XX/15 | [Fix/Optimize/Strong] |
| Effort Required | X/10 | ×1.5 | XX/15 | [Fix/Optimize/Strong] |
| Bonus Stack | X/10 | ×1 | XX/10 | [Fix/Optimize/Strong] |
| Guarantee | X/10 | ×1 | XX/10 | [Fix/Optimize/Strong] |
| **TOTAL** | | | **XX/100** | |

## Detailed Assessment

### Dream Outcome: X/10
**What's Working:** [Positive aspects]
**What's Missing:** [Gaps identified]
**Fix:** [Specific action to improve]

[Repeat for each dimension...]

## Priority Fixes (Do These First)

1. **[Dimension]:** [Specific fix with expected impact]
2. **[Dimension]:** [Specific fix with expected impact]
3. **[Dimension]:** [Specific fix with expected impact]

## Next Steps

### If Score 85+:
- [ ] Launch and scale
- [ ] A/B test minor optimizations

### If Score 70-84:
- [ ] Fix priority items above
- [ ] Re-validate after changes

### If Score 55-69:
- [ ] Major rework needed before launch
- [ ] Use `offer-architect` to rebuild weak components

### If Score Below 55:
- [ ] Do not launch this offer
- [ ] Use `offer-architect` to create from scratch

Example Validations

Example: Weak Offer (28/100)

User's Offer: "Social Media Management - $500/month

3 posts per week
Monthly report
Email support"

Dimension	Score	Issue
Dream Outcome	3/10	No outcome, just deliverables
Perceived Likelihood	2/10	No proof, no credentials
Time to Results	4/10	No timeline or quick wins
Effort Required	6/10	Done-for-you (good)
Bonus Stack	1/10	No bonuses
Guarantee	1/10	No guarantee mentioned

Priority Fixes:

Add Dream Outcome: "Book 5+ sales calls from social media in 90 days"
Add Proof: Show case studies with specific numbers
Add Guarantee: "5 calls in 90 days or we work free until you get them"

Example: Strong Offer (81/100)

User's Offer: "Revenue Machine: Done-For-You Social That Sells - $1,997/mo

For service businesses stuck under $50K/mo
90 days of done-for-you content
Weekly lead intelligence report
Direct-to-DM sales system
Guarantee: 5 sales calls in 90 days or we work free
Bonuses: DM templates, strategy call, content vault"

Dimension	Score	Notes
Dream Outcome	8/10	Clear outcome (sales calls), specific timeline
Perceived Likelihood	7/10	Needs more case studies
Time to Results	8/10	90 days with weekly milestones
Effort Required	9/10	Done-for-you, minimal customer effort
Bonus Stack	7/10	Solid stack, could be stronger
Guarantee	9/10	Performance guarantee, clear and strong

Minor Optimizations:

Add 2-3 case studies with specific numbers
Add one more "certainty" bonus (community access?)

Common Validation Mistakes

Being Too Nice: Don't sugarcoat. Tell them what's broken.
Missing Context: Always understand WHO the offer is for
Ignoring Competition: What are competitors offering?
Surface-Level Assessment: Dig into WHY each score is what it is
No Actionable Fixes: Every weakness needs a specific fix
Skipping Dimensions: Score all 6 dimensions, even if they overlap

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