Automates Instagram content research by pulling posts and reels from tracked accounts via Apify, identifying statistical outliers based on engagement rates, then using AI to analyze the top 5 videos for hook formulas and content structure. You configure accounts in a markdown file, run three scripts (fetch, analyze, AI breakdown), and get a report with replicable hook patterns and trending topics. Useful when you need to reverse engineer what's actually working in a niche rather than guessing. Requires both Apify and Gemini API keys, so there's a cost consideration, but the outlier detection math (mean plus standard deviation threshold) and the focus on extractable formulas makes this more systematic than manually scrolling Instagram for inspiration.
npx skills add https://github.com/bradautomates/head-of-content --skill instagram-research