Marketing & SEO Skills

Skills for search engine optimization, content marketing, analytics, and growth. These skills help Claude Code audit SEO issues, generate meta tags, analyze traffic patterns, and build marketing workflows.

131 skills

seo-audit

coreyhaines31/marketingskills

50.7k

15.3k

Claude runs a systematic SEO audit covering crawlability, technical foundations, on-page optimization, and content quality. It checks robots.txt, sitemaps, Core Web Vitals, title tags, heading structure, and internal linking while flagging common issues like duplicate content, canonicalization problems, and keyword cannibalization. The skill includes a helpful warning about schema markup detection limitations since web_fetch can't see JavaScript-injected structured data. It adapts the audit scope based on your site type and provides actionable recommendations in priority order. Good for diagnosing traffic drops, pre-launch reviews, or comprehensive health checks when you suspect SEO issues but aren't sure where to start looking.

copywriting

coreyhaines31/marketingskills

43.3k

15.3k

Here's a copywriting skill that actually knows what it's doing. It checks for existing product marketing context first instead of asking redundant questions, then walks through audience research, value props, and page structure systematically. Gives you headline formulas, CTA guidelines, and section-by-section frameworks for homepages, landing pages, pricing pages, and feature pages. References specific copywriting principles like benefits over features and customer language over company jargon. Provides multiple headline options with rationale and includes annotations explaining the strategic choices. Works well with the copy-editing skill for polishing drafts.

marketing-psychology

coreyhaines31/marketingskills

31.3k

15.3k

A solid collection of psychological principles and mental models for marketers who want to understand why people buy. The skill automatically checks for product context files to tailor recommendations, then walks through foundational thinking models like first principles and jobs-to-be-done, plus buyer psychology concepts like confirmation bias and the endowment effect. Each model includes specific marketing applications rather than abstract theory. Good for campaign planning, conversion optimization, or just understanding customer behavior. The examples are practical and the explanations avoid academic jargon, though some of the models overlap conceptually.

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content-strategy

coreyhaines31/marketingskills

28.3k

15.3k

When you know you need content but have no idea what to write about, this handles the strategic planning before you start typing. It digs into your business context, customer research, and competitive landscape to map out searchable versus shareable content opportunities. Generates topic clusters organized by buyer stage (awareness, consideration, decision), creates hub-and-spoke structures for comprehensive coverage, and identifies content pillars that align with what your audience actually searches for. It's the difference between randomly publishing blog posts and building a content engine that drives traffic and leads. Works especially well when you feed it keyword data or customer call transcripts.

programmatic-seo

coreyhaines31/marketingskills

28.1k

15.3k

This handles the full lifecycle of building SEO pages at scale, from keyword pattern research to template design to avoiding Google penalties. It covers 12 specific playbooks like location pages, comparison pages, and integration pages, with concrete implementation frameworks for each. The skill generates strategy documents, page templates with proper schema markup, and quality checklists to prevent thin content issues. What I like is how it emphasizes proprietary data over scraped content and gives you the technical architecture pieces like URL structure and internal linking patterns. It's built for anyone doing serious programmatic SEO, not just throwing up template pages and hoping they rank.

social-content

coreyhaines31/marketingskills

27.1k

15.3k

A comprehensive social media content creation assistant that goes beyond simple post generation. It checks for existing product marketing context before asking questions, builds content around a strategic pillar framework, and includes detailed platform specifications and character limits. The skill emphasizes content repurposing workflows, turning long-form content like podcasts or blog posts into multiple social media formats. It provides hook formulas, engagement strategies, and batching templates for consistent posting across LinkedIn, Twitter, Instagram, TikTok, and Facebook. Useful when you need structured social media strategy rather than just ad-hoc post ideas, especially if you're managing multiple platforms or repurposing existing content at scale.

product-marketing-context

coreyhaines31/marketingskills

26.3k

15.3k

Creates a central product marketing context document at `.agents/product-marketing-context.md` that captures your positioning, target audience, differentiation, and customer language so you don't repeat foundational info across marketing tasks. Smart workflow either auto-drafts from your existing codebase (README, landing pages, package.json) or walks through each section conversationally. Covers 12 key areas including competitive landscape, switching dynamics, objections, and verbatim customer quotes. Other marketing skills reference this context automatically. Essential first step before any marketing project since it eliminates the tedious "tell me about your product again" dance every time you need copy or positioning work.

marketing-ideas

coreyhaines31/marketingskills

25.9k

15.3k

Got stuck on how to grow your SaaS? This gives you a curated library of 139 proven marketing tactics, organized by stage, budget, and timeline. Ask "how do I market this" and it reads your product context, then suggests 3-5 relevant ideas with implementation steps. It covers everything from programmatic SEO and free tools to partnership swaps and Product Hunt launches. The categorization is solid and saves you from scrolling through generic marketing advice. Best when you need specific tactics rather than high-level strategy.

pricing-strategy

coreyhaines31/marketingskills

25.5k

15.3k

This is the most comprehensive pricing strategy skill I've seen for SaaS products. It walks you through value metrics, tier structure, and pricing research methods like Van Westendorp analysis. What I like is how it connects pricing decisions to actual business metrics (ARPU, conversion rates, churn) rather than just theory. It covers everything from initial pricing setup to price increases and includes practical checklists for each phase. The skill pulls in product marketing context if available and gives you frameworks for both self-serve and sales-led pricing models. Solid for anyone wrestling with "what should I charge" decisions.

copy-editing

coreyhaines31/marketingskills

24.4k

15.3k

This is proper copy editing, not rewriting. It runs your marketing copy through seven focused sweeps: clarity, voice consistency, benefit bridges ("so what?"), proof backing up claims, vague-to-specific upgrades, emotional resonance, and friction removal. Each pass catches different issues you'd miss trying to fix everything at once. It checks for product context files first to maintain your brand voice. Use it when you have copy that works but needs polishing, or when stakeholders say "this feels off" but can't pinpoint why. Beats the usual unfocused "make this better" approach that often makes things worse.

page-cro

coreyhaines31/marketingskills

23.3k

15.3k

Analyzes any marketing page and gives you specific recommendations to increase conversions. It checks your value proposition clarity, headline effectiveness, CTA placement and copy, visual hierarchy, trust signals, and friction points in order of impact. Reads your product marketing context first if available, then asks targeted questions about conversion goals and traffic sources. Outputs quick wins you can implement immediately, high-impact changes to prioritize, and specific A/B test ideas. Works for homepages, landing pages, pricing pages, feature pages, and blog posts. Much more systematic than generic feedback.

analytics-tracking

coreyhaines31/marketingskills

23k

15.3k

You know that moment when someone asks "how do we know if our marketing is working" and you realize your analytics setup is either broken or measuring vanity metrics? This skill creates proper tracking plans that actually inform decisions. It walks through event naming conventions, sets up GA4 and GTM implementations, debugs firing issues, and builds UTM parameter strategies. The tracking plan template it generates maps events to business decisions rather than just collecting data for data's sake. Honestly refreshing to see analytics approached from the "what decisions will this inform" angle instead of the usual "track everything" approach.

launch-strategy

coreyhaines31/marketingskills

22.6k

15.3k

Walks you through a five-phase launch strategy from internal testing to full public release, plus the ORB framework for balancing owned, rented, and borrowed marketing channels. It checks for existing product marketing context files before asking questions, then helps you build launch checklists, timing plans, and channel-specific tactics. Includes detailed Product Hunt guidance since that's where a lot of technical products make their debut. Really shines when you're sitting on a finished feature wondering how to actually get people to notice it. The phase-by-phase approach prevents the common mistake of treating launch as a single day instead of a months-long momentum builder.

schema-markup

coreyhaines31/marketingskills

22.4k

15.3k

This generates proper JSON-LD schema markup to help your pages show up as rich results in Google search. It handles the common types like Organization, Article, Product, FAQ, and BreadcrumbList, plus knows how to combine multiple schemas using @graph syntax. The implementation follows Google's guidelines and includes validation checklists to catch the usual errors like missing required properties or content mismatches. Works across static sites, React apps, and CMS platforms. Most helpful when you need enhanced search appearances like star ratings, FAQ dropdowns, or breadcrumbs instead of plain blue links.

email-sequence

coreyhaines31/marketingskills

22k

15.3k

Creates complete email sequences with timing, triggers, and conversion goals. Handles welcome series, lead nurture, re-engagement, and onboarding flows. Checks for existing product marketing context first, then builds sequences with proper delays, subject lines, and CTAs. Outputs full email copy with specific send timing and metrics plans. Works well when you need actual sequences ready for tools like Customer.io or Mailchimp, not just strategy. The copy guidelines are solid and it understands the difference between nurture and transactional emails.

competitor-alternatives

coreyhaines31/marketingskills

21.9k

15.3k

This generates complete competitor comparison pages for SEO and sales enablement. It covers four formats: singular alternative pages, plural alternatives, head-to-head comparisons, and competitor-vs-competitor pages. The skill creates centralized competitor data files, writes honest comparison copy that acknowledges both strengths and weaknesses, and builds proper internal linking structures. It's designed for product marketers who need to capture competitive search traffic while actually helping prospects make informed decisions. The output includes keyword-optimized page copy, comparison tables, migration guidance, and reusable competitor profiles that keep content consistent across your entire competitive content library.

paid-ads

coreyhaines31/marketingskills

21.9k

15.3k

This handles the full paid ads workflow from platform selection through optimization. It starts by checking for existing product marketing context, then walks through campaign structure, audience targeting, and creative frameworks across Google Ads, Meta, LinkedIn, and other platforms. The skill includes specific bid strategy progressions, retargeting funnels with timing windows, and concrete optimization levers for when your CPA is too high or CTR tanks. It covers the technical setup requirements and attribution considerations that most marketers miss. Solid for anyone running performance campaigns who needs systematic approaches rather than random tactical advice.

onboarding-cro

coreyhaines31/marketingskills

21.7k

15.3k

Tackles the gap between user signup and actual product adoption by systematically identifying where users drop off in your onboarding flow. It walks through defining your activation moment, designing step-by-step flows, and measuring time-to-value metrics. Covers practical patterns like onboarding checklists, empty state design, and trigger-based email sequences. The activation funnel analysis and cohort breakdown approach is solid for finding the biggest leaks in your user journey. Best for products where people sign up but don't stick around or complete initial setup.

form-cro

coreyhaines31/marketingskills

21.2k

15.3k

A comprehensive form optimization specialist that audits any non-signup form and provides field-by-field conversion improvements. It starts by checking for existing product marketing context, then systematically analyzes form type, current performance, and business requirements. The skill applies proven CRO principles like the "every field has a cost" rule, suggests specific layout improvements, optimizes error handling, and provides mobile-specific recommendations. Particularly strong at identifying unnecessary fields, improving button copy, and structuring multi-step flows. Outputs detailed audits with impact estimates for each suggested change. Use this when your lead capture, contact, demo request, or checkout forms aren't converting and you need data-driven optimization recommendations.

referral-program

coreyhaines31/marketingskills

21k

15.3k

Builds customer and affiliate referral programs from scratch or optimizes existing ones. Walks you through incentive structures, trigger moments, and attribution tracking. Creates email sequences for program launches and referrer nurturing. Covers both simple customer referral programs and complex affiliate partnerships with commission tiers. Integrates with tools like Rewardful, Tolt, and PartnerStack. The framework for identifying high-intent sharing moments is solid, and the A/B testing roadmap catches common conversion killers early. Good for SaaS companies where referral CAC beats paid channels.

free-tool-strategy

coreyhaines31/marketingskills

20.9k

15.3k

This handles the strategic side of building free tools for marketing, from calculators and generators to audit tools and interactive widgets. It walks you through validating ideas against search demand and audience fit, choosing between gating strategies for lead capture, and scoping an MVP that solves one problem well. The evaluation scorecard is solid for prioritizing concepts, and it covers both technical feasibility and SEO potential. Good for figuring out if that ROI calculator or website grader idea is worth building before you start coding.

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FAQ

Can Claude Code help with SEO?

Yes — SEO skills teach Claude to audit pages for technical SEO issues, generate optimized meta tags, fix structured data, and suggest content improvements. They're especially useful for programmatic SEO across large sites.

What marketing tasks can Claude Code automate?

Marketing skills can help with content generation, email copy, landing page optimization, analytics interpretation, and building marketing automation workflows. They work best when combined with your existing marketing stack.

Do SEO skills work with Next.js and other frameworks?

Most SEO skills are framework-agnostic — they analyze HTML output, meta tags, and structured data regardless of your stack. Some are tailored for specific frameworks like Next.js or Astro.

Related categories

Frontend Development214 Documentation178 Automation & Workflows194 Productivity & Planning79