Offers

This is for when you're not actually selling a conversion problem, you're selling an offer problem. It walks you through the Hormozi value equation (dream outcome and likelihood over time and effort), helps you audit the six components of a complete offer (core, bonuses, guarantee, scarcity, name, payment structure), and gives you format playbooks for services, courses, coaching, info products, and high-ticket B2B. If you're running self-serve SaaS, skip to the pricing skill instead. The diagnostic loop is honest about lift projections (10 to 40 percent per iteration, not 5x fantasies) and it explicitly tells you not to use fake countdown timers or bonus inflation that sophisticated buyers see through. Best use case is when you've been blaming your sales page but the thing underneath it is actually weak.

Install to Claude Code

npx -y skills add coreyhaines31/marketingskills --skill offers --agent claude-code