Form Cro

A comprehensive form optimization specialist that audits any non-signup form and provides field-by-field conversion improvements. It starts by checking for existing product marketing context, then systematically analyzes form type, current performance, and business requirements. The skill applies proven CRO principles like the "every field has a cost" rule, suggests specific layout improvements, optimizes error handling, and provides mobile-specific recommendations. Particularly strong at identifying unnecessary fields, improving button copy, and structuring multi-step flows. Outputs detailed audits with impact estimates for each suggested change. Use this when your lead capture, contact, demo request, or checkout forms aren't converting and you need data-driven optimization recommendations.

Install to Claude Code

npx -y skills add coreyhaines31/marketingskills --skill form-cro --agent claude-code