Marketing Psychology

A solid collection of psychological principles and mental models for marketers who want to understand why people buy. The skill automatically checks for product context files to tailor recommendations, then walks through foundational thinking models like first principles and jobs-to-be-done, plus buyer psychology concepts like confirmation bias and the endowment effect. Each model includes specific marketing applications rather than abstract theory. Good for campaign planning, conversion optimization, or just understanding customer behavior. The examples are practical and the explanations avoid academic jargon, though some of the models overlap conceptually.