Social

This is a full social media content creation system that goes well beyond "write me a LinkedIn post." It walks you through strategy first (goals, audience, brand voice), then gives you platform-specific guidance, hook formulas, and a detailed content repurposing workflow. The repurposing section is especially practical. It shows you how to extract "content atoms" from podcasts, blogs, or webinars and turn them into weeks of social posts across different platforms. You get templates for content pillars, a weekly calendar structure, and references for platform limits and post formats. If you're building a personal brand or managing company social, this gives you the framework to be consistent without reinventing the wheel every time.