Launch

This is for when you're shipping something and need a launch plan that actually builds momentum. It walks you through a five-phase approach from internal testing to full public release, covering owned channels like email and blogs, rented platforms like Twitter and Product Hunt, and borrowed audiences through partnerships. The ORB framework is solid for thinking about where to focus effort. Includes specific Product Hunt tactics and examples from companies like Superhuman and Notion. Honestly most useful during beta and early access phases when you're figuring out how to create buzz without a marketing team. Reads a bit like a crash course in launch marketing.