Referrals

Use this when you need to design or fix a referral or affiliate program. It walks you through the full loop: trigger moments, share mechanisms, incentive structures (single vs double-sided, tiered), and the metrics that actually matter like referral conversion rate and CAC comparison. The source includes a solid troubleshooting table for common problems like low share rates or fraud, plus email templates and a launch checklist. It distinguishes between customer referral programs (existing users, one-time rewards) and affiliate programs (ongoing commissions, content creators). The tool integration section points to Rewardful, Tolt, and others if you're actually implementing. Good for both starting from scratch and optimizing existing programs that aren't converting.