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coreyhaines31 avatar

Product Marketing Context

coreyhaines31/marketingskills
61.8k installs44.7k stars
Summary

Creates a central product marketing context document at `.agents/product-marketing-context.md` that captures your positioning, target audience, differentiation, and customer language so you don't repeat foundational info across marketing tasks. Smart workflow either auto-drafts from your existing codebase (README, landing pages, package.json) or walks through each section conversationally. Covers 12 key areas including competitive landscape, switching dynamics, objections, and verbatim customer quotes. Other marketing skills reference this context automatically. Essential first step before any marketing project since it eliminates the tedious "tell me about your product again" dance every time you need copy or positioning work.

Install to Claude Code

npx -y skills add coreyhaines31/marketingskills --skill product-marketing-context --agent claude-code

Installs into .claude/skills of the current project.

CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
ego lite browserego lite browser
ego lite browser
Fastest browser for AI agents to run web automation tasks, always free.
Download Free life-time →
Give your AI the whole web as clean markdownGive your AI the whole web as clean markdown
Give your AI the whole web as clean markdown
Integrate web data into your AI product. One API to scrape website & brand data.
Get API Key Now →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
inference shell
inference shell
create and run specialised agents in minutes
build now →
CodeHealth MCP ServerCodeHealth MCP Server
CodeHealth MCP Server
Protect your code quality, stop the AI slop.
Try For Free →
CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
ego lite browserego lite browser
ego lite browser
Fastest browser for AI agents to run web automation tasks, always free.
Download Free life-time →
Give your AI the whole web as clean markdownGive your AI the whole web as clean markdown
Give your AI the whole web as clean markdown
Integrate web data into your AI product. One API to scrape website & brand data.
Get API Key Now →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
inference shell
inference shell
create and run specialised agents in minutes
build now →
CodeHealth MCP ServerCodeHealth MCP Server
CodeHealth MCP Server
Protect your code quality, stop the AI slop.
Try For Free →
Files
SKILL.md

Select a file.

Featured
CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
ego lite browserego lite browser
ego lite browser
Fastest browser for AI agents to run web automation tasks, always free.
Download Free life-time →
Give your AI the whole web as clean markdownGive your AI the whole web as clean markdown
Give your AI the whole web as clean markdown
Integrate web data into your AI product. One API to scrape website & brand data.
Get API Key Now →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
inference shell
inference shell
create and run specialised agents in minutes
build now →
CodeHealth MCP ServerCodeHealth MCP Server
CodeHealth MCP Server
Protect your code quality, stop the AI slop.
Try For Free →
Categories
Marketing & SEO
View on GitHub

More from coreyhaines31/marketingskills

All 66 skills →
  • Competitor Profiling61.7k
  • Community Marketing59.5k
  • Video58.5k
  • Image58.4k
  • Analytics Tracking58.4k
  • Page Cro58.1k
  • Directory Submissions57.6k
  • Launch Strategy56.6k
  • Schema Markup56.1k
  • Email Sequence55.7k
  • Paid Ads55.2k
  • Competitor Alternatives54.7k
  • Onboarding Cro54.2k
  • Form Cro53.1k
  • Cro53.1k
  • Free Tool Strategy52.9k
  • Referral Program52.8k
  • Ab Test Setup52.7k
  • Product Marketing52.5k
  • Signup Flow Cro52.4k
  • Paywall Upgrade Cro52k
  • Social51.9k
  • Popup Cro51.6k
  • Co Marketing50.6k

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coreyhaines31 avatar
product-marketing

coreyhaines31/marketingskills

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
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When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.
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