You know that moment when someone asks "how do we know if our marketing is working" and you realize your analytics setup is either broken or measuring vanity metrics? This skill creates proper tracking plans that actually inform decisions. It walks through event naming conventions, sets up GA4 and GTM implementations, debugs firing issues, and builds UTM parameter strategies. The tracking plan template it generates maps events to business decisions rather than just collecting data for data's sake. Honestly refreshing to see analytics approached from the "what decisions will this inform" angle instead of the usual "track everything" approach.
npx skills add https://github.com/coreyhaines31/marketingskills --skill analytics-tracking