Paid Ads

This handles the full paid ads workflow from platform selection through optimization. It starts by checking for existing product marketing context, then walks through campaign structure, audience targeting, and creative frameworks across Google Ads, Meta, LinkedIn, and other platforms. The skill includes specific bid strategy progressions, retargeting funnels with timing windows, and concrete optimization levers for when your CPA is too high or CTR tanks. It covers the technical setup requirements and attribution considerations that most marketers miss. Solid for anyone running performance campaigns who needs systematic approaches rather than random tactical advice.