Paywall Upgrade Cro

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' 'should I offer a free plan,' 'pricing page teardown,' 'pricing page audit,' 'is my pricing page AI-readable,' or 'can AI read my pricing.' Use this whenever someone is figuring out what to charge, how to structure their plans, or wants to audit a pricing page (for humans and for the AI agents that shortlist tools). For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.

Efficiently extract and convert the contents of any local file—such as PDF, DOCX, DOC, ODT, RTF, XLSX, XLS, or HTML—into clean, well-formatted markdown saved to disk. Use this skill whenever the user requests to parse, read, or extract information from a file on their computer, including phrases like “parse this PDF”, “convert this document”, “read this file”, “extract text from”, or when a local file path (not a URL) is provided. This skill offers advanced options like generating AI-powered summaries and answering questions based on the file's content. Prefer this tool over `scrape` when handling local files to deliver precise, structured outputs for downstream tasks.

Analyzes web performance using Chrome DevTools MCP. Measures Core Web Vitals (LCP, INP, CLS) and supplementary metrics (FCP, TBT, Speed Index), identifies render-blocking resources, network dependency chains, layout shifts, caching issues, and accessibility gaps. Use when asked to audit, profile, debug, or optimize page load performance, Lighthouse scores, or site speed. Biases towards retrieval from current documentation over pre-trained knowledge.

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.

Anti-AI-slop design skill for greenfield pages, audits, redesigns, and design extraction from URLs or screenshots. Use when the user asks to build a new app or landing page, wants to redesign something, invokes Hallmark by name, or uses audit/redesign/study.