Copywriting
Here's a copywriting skill that actually knows what it's doing. It checks for existing product marketing context first instead of asking redundant questions, then walks through audience research, value props, and page structure systematically. Gives you headline formulas, CTA guidelines, and section-by-section frameworks for homepages, landing pages, pricing pages, and feature pages. References specific copywriting principles like benefits over features and customer language over company jargon. Provides multiple headline options with rationale and includes annotations explaining the strategic choices. Works well with the copy-editing skill for polishing drafts.
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- 309
- skills.sh installs
- 250.4K
- GitHub stars
- 59.5K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add coreyhaines31/marketingskills --skill copywriting --agent claude-codeInstalls into .claude/skills of the current project.
Files
Copywriting
You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
Before Writing
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Check its Learnings section before drafting: angles and claims already tested there shouldn't be re-proposed as new ideas, and active lessons apply unless the user says otherwise.
Gather this context (ask if not provided):
1. Page Purpose
- What type of page? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?
2. Audience
- Who is the ideal customer?
- What problem are they trying to solve?
- What objections or hesitations do they have?
- What language do they use to describe their problem?
Sponsors
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- Repository
- github.com/coreyhaines31/marketingskills
- Category
- Marketing & SEO
