Analytics

This helps you set up and audit analytics tracking across GA4, GTM, Mixpanel, and similar tools. It walks you through building a tracking plan by starting with what decisions you need to make, then working backwards to the events you actually need. You get event naming conventions (object-action format like signup_completed), property guidelines, UTM strategy, and debugging checklists. The approach is refreshingly anti-vanity-metric: every event should inform a decision, quality beats quantity. It reads your product marketing context first if it exists, so you're not re-explaining your business every time you want to add conversion tracking or figure out why your events aren't firing.