Popups

Handles the full lifecycle of popup and modal optimization, from exit intent overlays to email captures and announcement banners. The guidance covers trigger strategies (scroll depth, time delays, behavior patterns), copy formulas that actually convert, and frequency capping so you don't annoy users into bouncing. Includes specific frameworks for different popup types, mobile considerations, and accessibility requirements. What's useful here is the honest take on timing (most popups fire too early) and the emphasis on respecting user choice rather than dark patterns. If you're building any kind of overlay conversion element or trying to salvage a popup that's tanking your engagement metrics, this gives you the playbook without the usual CRO nonsense.