Landing Page Design

If you're shipping landing pages that need to actually convert, this skill knows the playbook. It's built around the science of conversion rate optimization: one goal per page, ruthless focus above the fold, treating speed as a feature. You get patterns for building, a reference of common failure modes, and validation rules to catch friction before it ships. The perspective here is practical rather than aesthetic. It assumes you're optimizing for signups or sales, not portfolio pieces, and that you'll be A/B testing your way to better numbers. Useful when you need landing page structure that prioritizes conversion over cleverness.