Copywriting

This gives you a full conversion copywriting framework with concrete headline formulas, page structure templates, and before/after examples pulled from real marketing pages. It asks the right context questions upfront (audience, page purpose, traffic source) so you're not writing in a vacuum. The principles are solid: clarity over cleverness, customer language over jargon, one idea per section. What's nice is it knows when to hand off to the copy-editing skill for detailed polish rather than trying to do everything at once. You'll get actual copywriting guidance with specific formulas like "achieve outcome without pain point" instead of vague advice about "compelling messaging." Works for any marketing page type: homepages, landing pages, pricing, features.

Install to Claude Code

npx -y skills add davila7/claude-code-templates --skill copywriting --agent claude-code