Copywriting

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

Perform a focused SEO audit on JavaScript concept pages to maximize search visibility, featured snippet optimization, and ranking potential

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.

Grassroots-first campaign design for anyone being outspent — startups vs. incumbents, NGOs vs. corporate comms, movements vs. state-backed machines, solo brands vs. big-budget competitors. Ideates awareness, launch, fundraising, mobilization, community-build, counter-narrative, referral, founder-story, and coalition campaigns. Triggers on "campaign plan", "marketing strategy", "ad budget", "should I advertise", "paid vs organic", "launch plan", "grassroots", "low budget marketing", "NGO campaign", "outspent", "competitor has bigger budget", "how do I compete without money". Also trigger on any spend asymmetry, collapsing organic reach, rising CPAs, or a trust/credibility problem — even without the word "campaign". Nudge activation when the user debates buying ads, boosting posts, or hiring influencers; they are likely about to burn money on a channel that will not persuade.

Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.