Landing Page Optimization

This is a complete playbook for building landing pages that convert. It walks you through copy frameworks (PAS, AIDA, StoryBrand), an 11-element structure that covers everything from hero sections to FAQ accordions, and a step-by-step creation workflow. The copy guide is especially practical with headline formulas, CTA rules, and testimonial templates. It's opinionated about design (pick minimalist, bold, retro-futuristic, organic, or editorial and commit), includes a Next.js/Tailwind/ShadCN stack recommendation, and has launch checklists to catch the stuff you'd forget at 2am. Use this when you're building a sales page, lead capture form, or product landing and need proven structure instead of staring at a blank Figma file.