Outbound Email Strategy

A complete playbook for B2B cold outreach that covers everything from ICP definition through response handling. You get frameworks for personalization research, a 7-email sequence structure with timing and length specs, subject line rules (lowercase, boring, 2-4 words), and response scripts for every outcome. The writing principles are solid: lead with their world not yours, make every sentence earn its place, use interest-based CTAs instead of calendar links. It includes concrete research sources like LinkedIn activity and job postings, plus a 4-tier personalization system that scales from 30 seconds to 15 minutes per prospect. More opinionated than most email guides, which is exactly what you want when you're staring at a blank compose window.

Install to Claude Code

npx -y skills add manojbajaj95/claude-gtm-plugin --skill outbound-email-strategy --agent claude-code