Free Tool Strategy

This is your playbook for building calculators, generators, and other free tools that actually generate leads. It walks through the entire lifecycle: spotting opportunities in search volume and customer pain, designing the gate strategy (when to ask for email versus give results freely), optimizing for SEO with patterns like "[type] calculator", and measuring success with benchmarks like 15% lead capture rate being great. The framework is opinionated about immediate value before asking for anything, and it includes concrete ROI math and A/B test ideas. Use this when you're considering a free tool for top-of-funnel growth and want to avoid the common mistakes around gating too early or building something nobody searches for.

Install to Claude Code

npx -y skills add manojbajaj95/claude-gtm-plugin --skill free-tool-strategy --agent claude-code