This is a framework-heavy playbook for building product-led growth systems around loops, not funnels. It walks you through growth loops (content, viral, sales), network effects, PLG metrics, and when to scale. Pulls heavily from Andrew Chen, Brian Balfour, and Casey Winters. The workspace setup assumes you have strategy/brand.md and content/ideas.md files to anchor context. Honestly most useful if you're past product-market fit and trying to design compounding systems rather than just run more ads. Routes you to specialist skills for SEO audits, CRO, and A/B testing instead of trying to cover everything.
npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill growth-strategy