Go To Market Strategy

This is a complete GTM playbook that walks you through motion selection (PLG vs sales-led), messaging hierarchy, channel strategy using the owned/rented/borrowed framework, and phased launch execution from alpha to full release. It includes a 6-week launch timeline, Product Hunt tactics, and a 7-part launch marketing pack template. The technical product launch section is especially good if you're shipping developer tools, with tier frameworks and the non-negotiable rule that you don't launch without docs and code samples. It's opinionated about launches being campaigns not events, and the multi-phase approach (internal, alpha, beta, early access, full launch) is smart for building momentum. Use this when you're planning any kind of product launch or market entry and need a structured execution plan.

Install to Claude Code

npx -y skills add manojbajaj95/claude-gtm-plugin --skill go-to-market-strategy --agent claude-code