Competitor Analysis

This handles the full workflow for researching competitors and writing SEO comparison pages. It walks you through a six-step research process: extracting business info from URLs, defining your target customer, identifying top competitors through targeted searches, gathering pricing and positioning data, spotting market gaps, and synthesizing everything into a cited report. The framework covers seven layers of analysis from product features to team composition, and includes templates for alternative pages, versus pages, and battle cards. It's opinionated about honesty over spin, acknowledging competitor strengths instead of making inflated claims. You get structured prompts for each research phase and markdown templates that organize findings with proper citations. Best for building sales enablement materials or capturing organic search traffic from comparison keywords.

Install to Claude Code

npx -y skills add manojbajaj95/claude-gtm-plugin --skill competitor-analysis --agent claude-code