Competitive Brief

This generates a full competitive analysis when you need to understand where rivals stand on messaging, positioning, and content strategy. It pulls from company websites, recent news, review sites, and social presence to build competitor profiles with messaging breakdowns, content gap analysis, and a comparison matrix. The output includes concrete opportunities you can exploit and threats to watch for. Most useful when building sales battlecards, scoping out unclaimed positioning angles, or responding to a competitor launch. It goes deep on messaging frameworks like value prop structure and narrative analysis, so you get beyond surface-level feature comparison into how they're actually selling and what stories they're telling customers.

Install to Claude Code

npx -y skills add anthropics/knowledge-work-plugins --skill competitive-brief --agent claude-code