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Competitive Brief

anthropics/knowledge-work-plugins
2.7k installs23.4k stars
Summary

This generates a full competitive analysis when you need to understand where rivals stand on messaging, positioning, and content strategy. It pulls from company websites, recent news, review sites, and social presence to build competitor profiles with messaging breakdowns, content gap analysis, and a comparison matrix. The output includes concrete opportunities you can exploit and threats to watch for. Most useful when building sales battlecards, scoping out unclaimed positioning angles, or responding to a competitor launch. It goes deep on messaging frameworks like value prop structure and narrative analysis, so you get beyond surface-level feature comparison into how they're actually selling and what stories they're telling customers.

Install to Claude Code

npx -y skills add anthropics/knowledge-work-plugins --skill competitive-brief --agent claude-code

Installs into .claude/skills of the current project.

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create and run specialised agents in minutes
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CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
ego lite browserego lite browser
ego lite browser
Fastest browser for AI agents to run web automation tasks, always free.
Download Free life-time →
Give your AI the whole web as clean markdownGive your AI the whole web as clean markdown
Give your AI the whole web as clean markdown
Integrate web data into your AI product. One API to scrape website & brand data.
Get API Key Now →
belt - the only tool your agent needs
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belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
AppSignal
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Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
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Connect your Claude agent to live crypto prices and trading routes via 1inch
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create and run specialised agents in minutes
build now →
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Protect your code quality, stop the AI slop.
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Files
SKILL.md

Select a file.

Featured
CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
ego lite browserego lite browser
ego lite browser
Fastest browser for AI agents to run web automation tasks, always free.
Download Free life-time →
Give your AI the whole web as clean markdownGive your AI the whole web as clean markdown
Give your AI the whole web as clean markdown
Integrate web data into your AI product. One API to scrape website & brand data.
Get API Key Now →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
inference shell
inference shell
create and run specialised agents in minutes
build now →
CodeHealth MCP ServerCodeHealth MCP Server
CodeHealth MCP Server
Protect your code quality, stop the AI slop.
Try For Free →
Categories
Data Science & MLSales & Marketing
First SeenApr 16, 2026
View on GitHub

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