Performance Report

This generates structured marketing performance reports with metrics tables, trend analysis, and prioritized recommendations. You'd use it when wrapping a campaign, prepping monthly stakeholder summaries, or translating raw analytics into executive-friendly documents. It pulls from connected marketing or product analytics tools, or works with pasted data if nothing's connected. The output includes a dashboard of key metrics with period-over-period comparison, insights on what worked and what flopped, and a 2x2 impact/effort matrix for next steps. Also includes metric definitions and benchmark ranges for email, social, paid, and SEO channels, which is honestly the most useful reference table if you're ever explaining why a 3% CTR is fine or terrible depending on context.

Install to Claude Code

npx -y skills add anthropics/knowledge-work-plugins --skill performance-report --agent claude-code