Competitor Research

This handles competitive analysis for SEO, covering keyword gaps, content structure, backlink profiles, and positioning. You'd reach for it when planning content roadmaps, auditing articles against top rankers, or identifying link building opportunities. It includes a lightweight workflow for fetching and analyzing competitor articles (word count, H2 structure, content gaps), and integrates with other skills like article-page-generator and backlink-analysis. The standout bit is the structured approach to SERP overlap and the competitor article fetch workflow, which makes it easy to reverse engineer what's ranking without manually copying page elements. Good for both quick competitive checks and deeper market analysis reports.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill competitor-research --agent claude-code