This handles content marketing strategy across channels: what you create (types), how you deliver it (formats), and where it goes (distribution). The real value is in the repurposing matrix, which shows you how to turn one piece of core content into multiple formats across multiple channels. It includes funnel mapping, evergreen vs timely mix ratios (70/30 recommended), and a content types table that links out to the specific generators you'd actually use. The scope is clear: it's for planning and strategy, not execution. If you're mapping out a content calendar or figuring out how to maximize ROI from existing content, this is the right starting point.
npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing