Retention Strategy

This is your systematic retention playbook for reducing churn and building lifecycle programs. It distinguishes voluntary from involuntary churn, walks through health scoring frameworks, and emphasizes proactive intervention over reactive save attempts (60–80% conversion vs 15–20%). The skill pushes you toward early warning systems using behavioral signals rather than waiting for cancellation notices. What's useful here is the structured approach to at-risk identification and the reminder that retention isn't just a campaign but ongoing investment across onboarding, adoption, expansion, and renewal stages. It integrates well with email sequences and analytics tracking when you're building the full retention machinery.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill retention-strategy --agent claude-code