This one handles testimonial sections with a conversion focus. It'll walk you through format selection (text, video, case studies), placement strategy, and credibility signals like logos and verified badges. The skill is opinionated about specifics over generic praise and includes actual stats like video testimonials having 95% message retention versus 10% for text. It checks for project context files to tailor recommendations to your industry and customer personas. The output covers format recommendations, placement suggestions, and a design checklist. Works well alongside carousel and CTA skills if you're building out landing or pricing pages with social proof sections.
npx skills add https://github.com/kostja94/marketing-skills --skill testimonials-generator