Summary
Reach for this when you're running app install campaigns or user acquisition, not web conversions. It covers Google App Campaigns, Apple Search Ads, and Meta/TikTok app installs with platform-specific guidance on bidding (like the 10x bid-to-budget ratio for CPI), creative requirements, and tracking through Firebase or SKAdNetwork. The pre-launch checklist alone will save you from forgetting ASO or conversion event setup. Honestly most useful if you're already familiar with paid ads but need the app-specific nuances, like why iOS campaigns behave differently or how to structure conversion value mapping. Pairs well with analytics-tracking for the Firebase side of things.
Install to Claude Code
npx -y skills add kostja94/marketing-skills --skill app-ads --agent claude-codeInstalls into .claude/skills of the current project.
Keeps your Mac awake while Claude Code, Codex or Cursor works. Lets it sleep when they are done.
Try free for 7 days →
Connect your Claude agent to live crypto prices and trading routes via 1inch
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Block distracting apps from your iPhone permanently without a 3rd party app. Free and open source.
Block now (100% free) →
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
Free an open-source skills that make AI coding agents easier to understand, verify, and control.
Download for free →Files
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Keeps your Mac awake while Claude Code, Codex or Cursor works. Lets it sleep when they are done.
Try free for 7 days →Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →Block distracting apps from your iPhone permanently without a 3rd party app. Free and open source.
Block now (100% free) →belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →Free an open-source skills that make AI coding agents easier to understand, verify, and control.
Download for free →