Reach for this when you're running app install campaigns or user acquisition, not web conversions. It covers Google App Campaigns, Apple Search Ads, and Meta/TikTok app installs with platform-specific guidance on bidding (like the 10x bid-to-budget ratio for CPI), creative requirements, and tracking through Firebase or SKAdNetwork. The pre-launch checklist alone will save you from forgetting ASO or conversion event setup. Honestly most useful if you're already familiar with paid ads but need the app-specific nuances, like why iOS campaigns behave differently or how to structure conversion value mapping. Pairs well with analytics-tracking for the Firebase side of things.
npx skills add https://github.com/kostja94/marketing-skills --skill app-ads