Referral Program

This walks you through building a referral program for SaaS or AI products, from reward structures to fraud prevention. It covers the usual suspects like two-way rewards, link versus code tracking, and where to place the share button (dashboard, not landing page). The benchmark data is helpful: referrals convert at 3-5% versus 1-2% for ads, and referred users stick around 20-30% longer. What's nice is it doesn't just push third-party tools like Cello or Viral Loops. It gives you the self-build option with open source references and explains when each makes sense. Good for early stage teams deciding between a quick MVP or a full system.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill referral-program --agent claude-code