Fires when someone mentions careers, jobs, hiring, or recruitment pages. It walks through the standard components (open roles, culture pitch, benefits, application process) and gives you a structure outline plus employer brand messaging. The skill checks for project context files first to pull company values, which is smart since most careers pages fail when they're generic. You get SEO guidance including JobPosting schema and targets like "jobs at company name." It's basically a checklist to make sure you don't ship a careers page that's just a list of job titles with no reason why anyone should apply. Links out to schema markup and about page skills for the overlap areas.
npx skills add https://github.com/kostja94/marketing-skills --skill careers-page-generator