Public Relations

This walks you through writing press releases that journalists will actually use. It enforces the inverted pyramid structure, helps you nail the 5 W's in your lead paragraph, and checks for quotes that add perspective instead of repeating facts. The skill pulls from your project context if available to keep positioning consistent, and it covers the full spectrum from announcement timing to boilerplate copy. Useful reality check: journalists use about 3% of the releases they receive, so the structured approach here matters more than you'd think. It also links out to related skills for media kits and launch strategy when PR is part of a bigger go-to-market plan.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill public-relations --agent claude-code