Press Release Writer

This is a structured workflow for writing press releases that journalists will actually read. It forces you to gather context first (news angle, target region, media format, release type), then propose 5-10 headline variants before drafting anything. The skill reads from reference files covering everything from regional conventions and media format adaptations to journalist pitch emails. It enforces the inverted pyramid structure, a strict 25-35 word lead that answers the 5Ws and 1H, bans fluff phrases like "thrilled to announce," and runs a quality checklist before calling a humanizer to strip out AI patterns. Built for product launches, funding announcements, partnerships, crisis comms, and nine other release types. Works across languages and regions with specific style guides for each market.

Install to Claude Code

npx -y skills add samber/cc-skills --skill press-release-writer --agent claude-code