If you're shipping an app and wondering how to get actual press coverage, this walks you through the whole process. It breaks down media into tiers (TechCrunch vs. MacStories vs. Product Hunt), shows you how to write a pitch email that's five sentences max, and explains what makes something newsworthy (hint: it's not just "we launched an app"). The press kit checklist is practical, the cold email template is tight, and the advice on embargo strategy for bigger launches is spot on. Treat this as your PR playbook when you need backlinks, social proof, or that "As seen on" badge for your product page.
npx skills add https://github.com/eronred/aso-skills --skill press-and-pr