Retention Optimization

Pulls you through a structured retention diagnostic starting with Day 1/7/30 metrics and app category, then delivers a prioritized action plan split into quick wins, high impact changes, and strategic bets. The framework is solid: it covers activation (getting to the aha moment in under 60 seconds), habit formation with push notification timing tables, and late-stage churn prevention. What's helpful is the benchmark data by category and the specific win-back campaign flows, especially the cancellation handling for subscription apps. It's opinionated about things like deferring account creation and capping notifications at 3-5 per week. Use this when retention numbers are declining or you need to justify specific engagement tactics to stakeholders.

Install to Claude Code

npx -y skills add eronred/aso-skills --skill retention-optimization --agent claude-code