Subscription Lifecycle

This walks you through the full subscription lifecycle from trial start through renewal, cancellation, and win-back. It gives you benchmarks for each stage (like 25-40% trial conversion, under 5% monthly churn), recommended trial lengths by app type, and specific dunning strategies for failed payments. The cancellation flow advice is solid: offer a pause before full cancel, show value recap, run an exit survey. It also covers StoreKit 2 win-back offers and RevenueCat integration for handling billing retries. Most useful when you're past the initial paywall setup and need to systematically reduce churn and recover lapsed subscribers. The metric tables and nurture sequences are immediately actionable.

Install to Claude Code

npx -y skills add eronred/aso-skills --skill subscription-lifecycle --agent claude-code