Hierarchy Of Engagement

This implements Sarah Tavel's framework for building consumer products that retain users through compounding value rather than just features. It walks you through defining your core action, mapping accruing benefits, and identifying mounting loss when users leave. Use it when you need to define a North Star metric, improve retention mechanics, or figure out why users aren't sticking around. The framework is most relevant for consumer and social products where repeated use should make the experience better over time. Skip it for B2B enterprise or transactional products where the retention dynamics work differently. The prompts are structured around practical PM work, not just theory.