Product Led Seo

This treats SEO as product development rather than content marketing, which is the right mental model if you're building programmatic pages at scale or trying to convert search traffic instead of just attracting it. Based on Eli Schwartz's framework from companies like Zapier and SurveyMonkey, it helps you decide whether SEO actually fits your business model before you invest months into it. The core question shifts from "what keywords should we target" to "what product experience does this searcher need." Most useful when you have a clear search journey and users making decisions online, less useful for enterprise B2B where buying happens through sales cycles.

Install to Claude Code

npx -y skills add pmprompt/claude-plugin-product-management --skill product-led-seo --agent claude-code