Social Media Marketing

This covers the five major social platforms with tactical specifics rather than generic advice. You get posting frequencies, content format recommendations, and algorithm considerations for each platform, plus a structured 40/20/20/10/10 content calendar mix that breaks down educational versus promotional posts. The community management framework includes response protocols for different scenarios, which is useful if you're actually running accounts rather than just planning them. Also includes paid social guidance on targeting and A/B testing. It's comprehensive enough that you could hand it to Claude and get actionable campaign plans instead of surface level "post consistently" nonsense. Good for anyone doing actual execution work across multiple platforms.