Monetizing Innovation

This implements the Monetizing Innovation framework from Simon-Kucher, which flips the usual build-then-price approach on its head. You validate willingness to pay first, then use that to guide what you actually build. Use it when you're prioritizing a roadmap, choosing between subscription and usage pricing, or designing good/better/best tiers. The core insight is that 72% of innovations fail not because the product is bad, but because nobody validated customers would actually pay for it. If you're in a regulated pricing environment or building a pure network effects play, skip it. Otherwise, it's a practical way to avoid building features nobody values enough to buy.