This is your go-to when you need to plan or optimize paid install campaigns across Apple Search Ads, Meta, Google UAC, TikTok, or other channels. It walks you through budget-based channel selection (under $1K? ASA only. $5K-$20K? ASA plus Meta and Google), campaign structure for each platform, and concrete optimization tactics like when to pause keywords or refresh creative. The Apple Search Ads guidance is solid, with clear bid strategies for brand versus competitor campaigns and a sensible four-tier structure. What I like is the brutal honesty on metrics: it tells you CPI should be under LTV divided by three, and shows exactly what CTR and conversion rates to expect per channel. If you're spending money on installs, this beats guessing.
npx skills add https://github.com/eronred/aso-skills --skill ua-campaign