This walks you through running Apple Search Ads campaigns with the kind of structure most people skip: separate campaigns for brand vs competitor vs category keywords, weekly search term mining to move winners from broad to exact match, and CPP routing so your yoga keywords show yoga screenshots instead of generic ones. It's opinionated about starting with Search Results placement (highest intent) and waiting until you have 50+ conversions per week before trusting automated bidding. The weekly checklist and bid optimization table are the most immediately useful parts. If you're already running ASA this will tighten up your account structure. If you're starting from scratch it'll save you from the common mistake of throwing everything into one campaign and wondering why your brand budget disappears into generic terms.
npx skills add https://github.com/eronred/aso-skills --skill apple-search-ads