App Launch

This is a comprehensive launch playbook that walks you through the entire pre-launch and post-launch process, from 8 weeks out to month one. It covers the ASO foundation work, press outreach, beta testing, launch day tactics across free and paid channels, and when to use related skills like keyword research or paid acquisition. The checklist format is extremely detailed, almost exhaustingly so, which is exactly what you want when coordinating a launch. It's opinionated about timing (TestFlight 4 weeks out, submit with a 2-3 day buffer) and channels (Apple Search Ads first for paid, Product Hunt for certain categories). Use this when you need a structured plan rather than ad hoc launch advice.