Launch Strategy

Walks you through a five-phase launch strategy from internal testing to full public release, plus the ORB framework for balancing owned, rented, and borrowed marketing channels. It checks for existing product marketing context files before asking questions, then helps you build launch checklists, timing plans, and channel-specific tactics. Includes detailed Product Hunt guidance since that's where a lot of technical products make their debut. Really shines when you're sitting on a finished feature wondering how to actually get people to notice it. The phase-by-phase approach prevents the common mistake of treating launch as a single day instead of a months-long momentum builder.