Launch Strategy

Build, edit, and deploy full-stack websites via the Higgsfield CLI (`higgsfield website …`). Each site is a React 19 + TanStack Start SSR app in one Cloudflare Worker (D1/R2/KV/DO/Containers). TWO product types, picked via `--type` on create: `website` (standalone, NO Higgsfield integration, independent brand, custom CSS — the image-grounded pipeline in references/website-flow.md) vs `app` (Sign in with Higgsfield + fnf SDK, Quanta + app layouts per references/app-flow.md). This file routes to the right flow; each flow carries its own workflow, references, hard rules, and deploy/publish gates. Use when: "build me a website", "make a landing page", "create a web app", "build a SaaS dashboard / tool / portfolio", "deploy this site", "edit my site", "publish", "ship to production". NOT for: single image/video/audio generation (higgsfield-generate), product photos (higgsfield-product-photoshoot), marketplace cards (higgsfield-marketplace-cards).

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.

Deploy Expo apps to production with EAS — build and submit to the iOS App Store, Google Play Store, and TestFlight, configure eas.json build and submit profiles, manage app versions and build numbers, publish App Store metadata and ASO, and deploy web bundles and API routes via EAS Hosting. Use whenever the user is preparing a production build, running eas build or eas submit, shipping to TestFlight, releasing or rolling out to the app stores, bumping version or build numbers, or setting up store listing metadata for an Expo app.

Structures git workflow practices. Use when making any code change. Use when committing, branching, resolving conflicts, or when you need to organize work across multiple parallel streams. Use when cutting a release, choosing a semantic version bump, tagging, or writing a changelog.

here.now lets agents publish websites and files to live URLs in seconds. Publish HTML, documents, images, PDFs, videos, and static files to live URLs at {slug}.here.now or custom domains. Use when asked to "publish this", "host this", "deploy this", "share this on the web", "make a website", "put this online", "create a webpage", "generate a URL", "build a chatbot", "password protect this site", "make this site private", or "share this site with only certain people". here.now also includes workspaces — shared team accounts where Sites belong to the team and serve at {label}.{workspace}.here.now — use when asked to "publish this to our team workspace", "share this with my team", or "put this in our company workspace".

EAS service (paid). Deploy Expo apps to the app stores with EAS - build and submit to the iOS App Store, Google Play Store, and TestFlight, configure eas.json build and submit profiles, manage app versions and build numbers, and publish App Store metadata and ASO. Use whenever the user wants to deploy, release, or ship an app to production or the app stores, is preparing a production build, running eas build or eas submit, shipping to TestFlight, bumping version or build numbers, or setting up store listing metadata. For deploying an Expo website or API routes, use the eas-hosting skill.