Summary
Borrowed from Amazon's "Working Backwards" methodology, this walks you through writing a press release before you build anything. The idea is simple: if you can't explain the customer value in a compelling one-pager, your product idea probably needs work. You get a structured template covering headline, problem statement, solution benefits, and leader quotes, all focused on outcomes rather than features. Use it when pitching a new product or aligning stakeholders on vision. The quality checks are actually helpful, like "would a customer care?" and "is it jargon-free?" It's overkill for small features, but for anything requiring buy-in or clarity on what you're actually solving, it forces the right conversation early.
Install to Claude Code
npx -y skills add deanpeters/product-manager-skills --skill press-release --agent claude-codeInstalls into .claude/skills of the current project.
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Files
SKILL.md
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Featured
Fastest browser for AI agents to run web automation tasks, always free.
Download Free life-time →Integrate web data into your AI product. One API to scrape website & brand data.
Get API Key Now →belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
