Domain Architecture

When you're deciding how to structure domains across multiple products or brands, this walks you through subfolder vs subdomain vs independent domain with clear tradeoffs. It maps technical choices to brand strategy (Branded House vs House of Brands) and includes a useful decision matrix based on SEO authority sharing, brand independence, and typical use cases. The hub-spoke section is practical if you're running both a company site and separate product domains. It's opinionated in the right way: subfolders usually win for SEO, subdomains need separate effort, independent domains are for truly distinct brands. Good for product teams that have outgrown one domain or are planning a portfolio from scratch.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill domain-architecture --agent claude-code