Branding

This one separates brand strategy from visual execution. You get frameworks for positioning statements, hero's journey storytelling where the customer is the hero, voice and tone rules, and the 12 brand archetypes. It reads your project context first if it exists, then helps you build or audit purpose, values, origin stories, and messaging consistency across touchpoints. The skill includes a design token table structure for colors and typography that bridges strategy and implementation. When you need actual visual specs or CSS, it points you to brand-visual-generator. Useful if you're defining a new brand, running an audit, or finally writing down the voice guidelines that live in someone's head.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill branding --agent claude-code